The Industry Value Chain of Mobile TV Market
At the beginning stage of development of Mobile TV, either mobile network operators or broadcast network operators can run this business on their own.
In the near future, two operational modes ¨C Broadcasting and Ordering may exist in China¡¯s market simultaneously. Their main differences are indicated in service targets and offering approaches.
With rapid growth of Mobile TV industry, the main networks are very likely to be combined, which may bring about remarkably change within the value chain. It can be specified as:
