China Internet search market will remain in a rapid growth stage from now until 2007. Both the number of online marketers and the market size of the whole Internet search industry will develop at a high speed The competitive structure of the China Internet search market is preliminarily stable, with Baidu, Yahoo, Sohu, Google, Sina, Netease, and Zhongsou established as the leading providers
Pages : 98
Charts : 96
690 €Page4--I. Background
Page5--II. Definitions
Page5--1. Definitions Related to Survey Sample
Page6--2. Definitions of Terms Used in the Report
Page7--III. Methodology
Page9--¢ô. Summary
Page12--¢õ. Report
Page12--1.Definition and Classification of Internet Search
Page12--1.1 Definition of Internet Search
Page12--1.2 Categories of Internet Search
Page12--1.2.1 Directory Search
Page12--1.2.2 Keyword Internet Search
Page12--1.3 Classification of Domestic Internet Search Online Marketing Market
Page12--1.3.1 Fixed Ranking (paid placement)
Page13--1.3.2 Pay-for-performance
Page13--1.3.3 Address Bar
Page14--2. Summary of Global Internet Search Market
Page14--2.1 Development and Shares of Global Internet Search Market
Page15--2.2 Market Size of Global Internet Search Market
Page16--2.3 Characteristics of the U.S. Internet Search Market
Page16--2.3.1 Market Size of the U.S. Internet Search Market
Page17--2.3.2 Proportions of Main Search Contents of the U.S. Internet Search Users
Page18--2.3.3 Daily Search Queries of Internet Search Users in the U.S.
Page19--2.4 Features of the Development of Global Internet Search Market
Page20--3. Number of Users and Market Size of China Internet Search Market
Page20--3.1 Number of China Internet Search Users
Page20--3.1.1 Number of China Internet Users
Page21--3.1.2 Number of China Internet Search Users
Page22--3.1.3 Search Queries of China Internet Search Users
Page23--3.2 Market Size of China Online Marketing Market
Page23--3.2.1 Market Size of China Online Marketing Market
Page24--3.2.2 Composition of China Online Marketing Market in 2004
Page25--3.2.3 Composition of China Online Marketing Market 2001-2006
Page26--3.2.4 Market Size of China Paid Search Market
Page27--3.3 Market Size of China Internet Search Operators
Page27--3.3.1 Market Size of China Internet Search Operators
Page29--3.3.2 Percentage of Channel Cost for China Internet Search Operators
Page30--3.4 Search Queries of China Internet Search Market
Page30--3.4.1 Search Queries of China Internet Search Market
Page31--3.4.2 Number of Daily China Internet Search Users and Search Queries
Page32--3.4.3 Proportions of Various Search Features
Page33--3.5 China Internet Search Online Marketing Market Size
Page33--3.5.1 China Internet Search Online Marketing Formats
Page34--3.5.2 Market Size of Various Paid Search Formats in China
Page37--3.5.3 Composition of Paid Search Market in China
Page38--4. Analysis on Industry Value Chain and Business Model of China Internet Search Market
Page38--4.1. Analysis on the Development Stages of China Internet Search Market
Page40--4.2. Analysis on Industry Value Chain of China Paid Search Market
Page42--4.3. Analysis on Main Business Models and Billing Method in China Internet Search Market
Page42--4.3.1 Analysis on the business model of Internet search
Page44--4.3.2 Revenue Sharing between Internet Search Operator and Channel Agent
Page45--4.4. Analysis on China Internet Search Market Channel Agent
Page45--4.4.1 Total Revenue of Internet Search Channel Agents
Page46--4.4.2 Number of Internet Search Channel Agents and Classification
Page47--4.4.3 Revenues of Internet Search Channel Agents
Page48--4.5 Main Features of China Internet Search Market
Page49--5. Analysis on Use of Internet Search Online Marketing by China Enterprises
Page49--5.1 Number of China Medium and Small Sized Enterprises
Page50--5.2 Number of SMEs in China that Use Paid Search
Page51--5.3 Percentage of SMEs in China that Use Paid Search
Page52--5.4 Average Annual Expenditure on Paid Search by China SMEs
Page53--6. Analysis on Major China Internet Search Operators
Page53--6.1 Market Shares of Major China Internet Search Operators in 2004
Page55--6.2 Revenues of Main Internet Search Operators in 2004
Page56--6.3 List of Revenues of Major China Internet Search Operators in 2004
Page57--6.4 The Most Frequently Used Internet Search Websites in China 2004
Page58--6.5 Market Shares of Major Operators in Terms of Search Queries in 2004
Page59--6.6 Main Search Features Provided by Internet Search Operators
Page60--6.7 Analysis on Main Internet Search Operators
Page61--6.7.1 Search Portals
Page71--6.7.2 Portals with Search Features
Page77--7. Analysis on China Internet Search Users
Page77--7.1 Analysis on the Use Behavior of Internet Search Users
Page78--7.2 Allocation of Various Search Tools On an Internet Search Users' Desktop
Page79--7.3 The Most Frequently Used Browsers by China Netizens in 2004
Page80--7.4 Analysis on Usage Pattern of Internet Search Users
Page80--7.4.1 Whether China Netizens Used Internet Search in 2004
Page81--7.4.2 Reasons for Using Internet Search
Page82--7.4.3 How Long Have the Users Adopted Internet Search
Page83--7.4.4 Frequently Used Internet Search Methods by Internet Search Users
Page84--7.4.5 Search Contents of China Internet Search Users
Page85--7.4.6 Search Contents of Internet Search Users by Different Brand
Page86--7.4.7 Number of Pages Browsed by Internet Search Users in Search Results
Page87--7.4.8 Reasons for Internet Search Users to Click Links Appeared in Search Results
Page88--7.5 Use of Different Brand Search Tools by Internet Search Users
Page88--7.5.1 Main Search Products Adopted by Internet Search Users
Page89--7.5.2 Most Frequently Used Address Bar Search Product by Internet Search Users in 2004
Page90--7.5.3 Most Frequently Used Toolbar Search Product by Internet Search Users in 2004
Page91--7.6 Use of Search Portals and Search Channels of Internet Portals by Internet Search Users
Page92--7.7 Analysis on Needs of Internet Search Users
Page92--7.7.1 How Do Internet Search Users Balance Between Search Products of Different Brands
Page93--7.7.2 Whether Internet Search Users Aware that Advertising Info Included in Search Results
Page94--7.7.3 Needs of New Search Features by Internet Search Users
Page95--7.7.4 Problems in Internet Search Service Regarded by Internet Search Users
Page96--7.7.5 Whether Internet Search Users are Willing to Pay for Internet Search Service in the Future
Page97--Disclaimers
