Main Factors that Influence Digital Magazine Users in Selecting Digital Magazine Platform
According to iResearch 2005 China Digital Magazine Research Report, free of charge is the primary factor to attract digital magazine users. 77% of the users expressed that free of charge is the main influential factor for them to select digital magazine platform. The 2nd factor is the usage convenience of Reader, for 64% of the users expressed so. 62% of the users expressed that speed of downloading is one of their main factors in selection of digital magazine platform.
