After the development of 6 years, Chinese Internet users accustomed themselves to communicate online through instant messengers. This usage trend is even more significant than the usage of emails. The rapid growth of number of Internet users has also affected the number of instant messenger users. The number of instant messenger users in China increased from 70 million in 2004 to 93 million. iResearch forecasts the number of Chinese Instant Messenger users will be increased by 29% to reach 120 million.
Pages : 68
Charts : 41
990 €Page3¡ª¡ªI. BACKGROUND
Page4¡ª¡ªII. DEFINITIONS
Page5¡ª¡ªIII. METHODOLOGY
Page6¡ª¡ªIV. SUMMARY
Page9¡ª¡ªV. TEXT
Page9¡ª¡ª1. OVERVIEW OF INSTANT MESSAGING MARKET
Page9¡ª¡ª1.1 ANALYSIS ON INDUSTRY VALUE CHAIN OF INSTANT MESSAGING
Page11¡ª¡ª1.2 ANALYSIS ON GLOBAL INSTANT MESSAGING MARKET
Page11¡ª¡ª1.2.1 Number of Global Instant Messaging Accounts 2003-2007
Page12¡ª¡ª1.2.2 Number of Global Instant Messages Sent per Day 2003-2009
Page13¡ª¡ª1.3 ANALYSIS ON IM USE IN USA
Page13¡ª¡ª1.3.1 Major Instant Messaging Tools in USA
Page14¡ª¡ª1.3.2 Enterprise Instant Messaging in USA
Page15¡ª¡ª1.4 DEVELOPMENT OF CHINA INSTANT MESSAGING MARKET
Page15¡ª¡ª1.4.1 Development of Instant Messaging in China
Page17¡ª¡ª1.4.2 Enterprise Instant Messaging in China
Page18¡ª¡ª2. OVERVIEW OF CHINA INSTANT MESSAGING MARKET
Page18¡ª¡ª2.1 NUMBER OF INTERNET USERS IN CHINA 2001-2010
Page19¡ª¡ª2.2 NUMBER OF INSTANT MESSAGING USERS IN CHINA 2002-2010
Page20¡ª¡ª2.3 MARKET SIZE OF CHINA INSTANT MESSAGING MARKET
Page21¡ª¡ª2.4 IMPACT FACTORS OF CHINA INSTANT MESSAGING MARKET
Page24¡ª¡ª3. ANALYSIS ON COMPETITION IN CHINA INSTANT MESSAGING MARKET
Page24¡ª¡ª3.1 OVERVIEW OF COMPETITION IN CHINA INSTANT MESSAGING MARKET
Page25¡ª¡ª3.2 MARKET SHARE OF IM OPERATORS IN TERMS OF MOST FREQUENT USERS
Page27¡ª¡ª3.3 USE OF INSTANT MESSAGING TOOLS IN CHINA
Page29¡ª¡ª3.4 CONVERSION RATE OF MOST FREQUENT USERS TO ONCE USERS BY BRAND
Page30¡ª¡ª3.5 USE OF OTHER IM BRANDS BY MOST FREQUENT USERS OF A CERTAIN IM BRAND
Page31¡ª¡ª4. ANALYSIS ON CHINA INSTANT MESSAGING OPERATORS
Page31¡ª¡ª4.1 USERS' FAVORITE IM BRAND
Page32¡ª¡ª4.2 LEADING PLAYERS
Page32¡ª¡ª4.2.1 Tencent QQ
Page35¡ª¡ª4.2.2 MSN Messenger
Page36¡ª¡ª4.3 PORTAL PLAYERS
Page36¡ª¡ª4.3.1 Netease Popo
Page37¡ª¡ª4.3.2 SinaUC
Page38¡ª¡ª4.3.3 Sohu SouQ
Page39¡ª¡ª4.3.4 TOM Skype
Page41¡ª¡ª4.4 NEW AND JOINT PLATFORM PLAYERS
Page41¡ª¡ª4.4.1 Taobao Wangwang
Page42¡ª¡ª4.4.2 Shanda Quanquan
Page43¡ª¡ª4.4.3 Google Talk
Page44¡ª¡ª5. ANALYSIS ON INSTANT MESSANGER USERS IN CHINA
Page44¡ª¡ª5.1 ATTITUDE ANALYSIS OF IM USERS IN CHINA
Page44¡ª¡ª5.1.1 Reasons for IM Use in China
Page45¡ª¡ª5.1.2 Frequency of IM Software Use in China
Page46¡ª¡ª5.1.3 Spent Length of Time of IM Use per Use
Page47¡ª¡ª5.1.4 Number of IM Tools Adopted by Users Simultaneously
Page48¡ª¡ª5.1.5 Impact Factors of Choosing Different IM Tools
Page49¡ª¡ª5.1.6 Satisfaction Level of Each IM Tool in China
Page50¡ª¡ª5.2 BEHAVIOR ANALYSIS OF IM USERS IN CHINA
Page50¡ª¡ª5.2.1 Use of Voice Chatting Feature
Page53¡ª¡ª5.2.2 Use of Video Chatting Feature
Page56¡ª¡ª5.2.3 Attitudes towards Popping Up Windows of IM Tools
Page58¡ª¡ª5.2.4 Attitudes towards Payment for IM Featured Services
Page60¡ª¡ª5.3 COMPARISON ON DEMOGRAPHIC FEATURES OF IM USERS BETWEEN MAJOR IM TOOLS
Page60¡ª¡ª5.3.1 Differences of Gender Distribution between Major IM Tools
Page61¡ª¡ª5.3.2 Differences of Age Distribution between Major IM Tools
Page62¡ª¡ª5.3.3 Differences of Level of Education between Major IM Tools
Page63¡ª¡ª5.3.4 Differences of City Level Distribution between Major IM Tools
Page64¡ª¡ª5.3.5 Differences of Level of Monthly Income between Major IM Tools
Page65¡ª¡ª6. SUGGESTIONS FROM IRESEARCH
Page66¡ª¡ªAPPENDIX: RESEARCH METHODOLOGY AND PROCEDURES
Page68¡ª¡ªDISCLAIMERS
Table of Charts in Full Version
Page10¡ª¡ªIM industry value chain
Page11¡ª¡ªNumber of global IM accounts
Page12¡ª¡ªNumber of global IMs sent per day
Page13¡ª¡ªNumber of IM users in USA by brand
Page14¡ª¡ªHow many enterprises have used instant messaging in North America
Page15¡ª¡ªDevelopment of instant messaging in China
Page18¡ª¡ªNumber of Internet users in China 2001-2010
Page19¡ª¡ªNumber of instant messaging users in China 2002-2010
Page20¡ª¡ªBusiness modules of IM operators
Page22¡ª¡ªNumber of spam instant messages in the world
Page25¡ª¡ªMarket share of China IM operators in terms of most frequent users in 2005
Page26¡ª¡ªMarket share of China IM operators in terms of most frequent user 2003-2005
Page27¡ª¡ªUsers' major IM tools in China in 2005
Page28¡ª¡ªPercentage of IM users who have used an IM tool 2003-2005
Page29¡ª¡ªConversion rate of most frequent users to once users by brand in 2005
Page30¡ª¡ªUse of other IM Brands by most frequent users of a certain IM brand in 2005
Page31¡ª¡ªUsers' favorite IM brand in 2005
Page32¡ª¡ªNumber of Tencent QQ accounts
Page33¡ª¡ªNumber of peak concurrent users of Tencent QQ IM software
Page34¡ª¡ªAnnual revenue of Tencent 2002-2005 by business module
Page35¡ª¡ªMSN online communication products highlights
Page40¡ª¡ªNumber of global peak concurrent users of Skype
Page44¡ª¡ªWhy do users choose using instant messenger in China in 2005
Page45¡ª¡ªHow frequent do users use IM in China in 2005
Page46¡ª¡ªHow long do users log on IM per use
Page47¡ª¡ªNumber of IM tools adopted by user simultaneously
Page48¡ª¡ªFactors for consideration in choosing an instant messenger in China in 2005
Page49¡ª¡ªSatisfaction level of each IM tool in China in 2005
Page50¡ª¡ªDo IM users use function of voice chatting in China in 2005
Page51¡ª¡ªUse of voice function enabled IMs in China in 2005
Page52¡ª¡ªSatisfaction level of voice function of IMs in China in 2005
Page53¡ª¡ªDo IM users use function of video chatting in China in 2005
Page54¡ª¡ªUse of video function enabled IMs in China in 2005
Page55¡ª¡ªSatisfaction level of video function of IMs in China in 2005
Page56¡ª¡ªDo users view information from popping up windows of IMs in China
Page57¡ª¡ªWhat kind information do users want from popping up window of IMs in China
Page58¡ª¡ªWhat kind featured Charge Services do users expect in China in 2005
Page59¡ª¡ªHow much are users willing to pay monthly for IM featured service in China in 2005
Page60¡ª¡ªGender distribution of instant messenger users in China in 2005
Page61¡ª¡ªAge distribution of instant messenger users in China in 2006
Page62¡ª¡ªLevel of education of instant messenger users in China in 2007
Page63¡ª¡ªCity level distribution of instant messenger users in China in 2008
Page64¡ª¡ªLevel of monthly income of instant messenger users in China in 2009
