iResearch: Tencent online advertising perform well during Q2 2007
According to Tencent's Q2 2007 financial results, the total revenue reached 868 million RMB, an increase of 12.3% sequentially. Except mobile and telecom value-added business, all the other businesses are growing. The data shows that Tencent is still one of China's most healthy Internet companies.
Online advertising business contributes most to the growth of total revenues. Income from online advertising reached 114.6 million RMB, an increase of 54.7% sequentially, up 82% year over year. One of the main reasons for the rapid growth is price hike, while the increasing of single advertiser¡¯s investment amount also has great influence on total revenue.
According to the latest data from iAdTracker, in the second quarter of 2007, the number of QQ.com's advertisers has a marked increase over the first quarter. In June, the number of advertisers reached 181, an increase of 12.4% over May.
According to the latest data from iUserTracker, during Q2 2007, monthly visits of QQ.com grows rapidly, reached 5.11 billion in July.
Source : Chinatechnews - Authorization duplication : iResearch
