Structure of Online Travel Reservation Industry Chain
Currently, the electronic commerce (EC) platform for OTR industry is still in its beginning status, but has shown promising perspective.
With this background, some approaches shall be carried out in order to make the EC platform more powerful. Different sections located in the industry chain of OTR shall complement each other, further cooperate with each other for win-win status, strengthen coordination between different works and highlight the internet convenience to make the OTR service more accessible. All of the sections must realize that it is essential to provide high quality service for the development of the traveling industry.
Learn more about online travel reservation industry in China please read iResearch China Online Travel Reservation Research Report 2006.
