China Online Marketing Market Breakdown by Online Service Providers
From iResearch, Sina's online marketing revenue was 950 million RMB in 2006, accounted 15.8% and Baidu was 840 million with market share of 14.0%. Sohu was 650 with 10.8% of total China online marketing revenue of 6 billion RMB. China online media revenue almost accounts for 60% of total online marketing revenue. For the media carriers, portals like Sina are still leading the market. Meanwhile, it is notable that Baidu made an unimaginable ramping on online marketing revenue in 2006, which has overtook Sohu and been getting close to Sina. Learn more about China's online advertising market please read iResearch China Online Advertising Market Research Report 2006.
