iResearch: User Profile Differs among different E-business Services
According to the latest data from iUserTracker, a continuous netizens behavior monitoring software, in Q2 2007, C2C platform is the most commonly used E-business service. Monthly visits of C2C platform increased from 1.24 billion in Apr to 1.93 billion in Sep, an increase of 57%. Monthly visits of B2B and B2C services also increased steadily and B2C exceeded B2B to become the second most popular E-business service in Aug. Online ticket booking was dramatically affected by tourism season. Monthly visits of online barter and online printing showed a downward trend. According to iResearch, these two services hadn't been populated yet and was difficult to achieve breakthrough in short-term.
Users of 19-40 years old with junior college or above degrees are more concentrated in e-commerce services. And user Profile differs among different e-business services:
Females favor C2C while males favor B2C
Of all the e-commerce services, female users are more preferred to C2C platform and online ticket booking. Contrarily, male users are more preferred to B2C and B2B platform.
C2C users are younger
Most concentrated users of C2C platform are those aged between 19 t0 30. The older, the lower the TGI value is. While 36-40 years old users are more concentrated in B2C and B2B platform, with the TGI value of 105 and 109.
B2C Users are of higher education level than C2C users
Of all B2C users, TGI value increases with heightening of education level. Users with master or above degrees are the most concentrated. On the contrary, C2C users are mostly of high school and college degrees. Users of online ticket booking are also with high education level. The TGI value of users with master or above degrees reached 168.
Sales are most concentrated in B2B platform
Teachers are concentrated in B2C services, the TGI value reached 112, while sales are more concentrated in B2B platform, with a TGI value of 120.
