Key Factors Affecting Terminal Change
According to survey results, terminal price, quality of Mobile TV, and terminal functions are the three most important factors affecting terminal change of users.
Among them, price is the most crucial one, because 43.4% of mobile phone users would make decisions in terms of terminal prices; 24.4% attach the most importance to quality of Mobile TV; and 19.2%, terminal functions.
Learn more about mobile TV market in China please read iResearch China Mobile TV Research Report 2006.
