China Advertising Market by Media Type 1987-2005
According to the statistic data from State Administration for Industry and Commerce, the total volume of China advertising market in 2005 was RMB 141.63 billion, 12% higher than RMB 126.46 billion in 2004.
Where: expenses on TV media was RMB 35.53 billion, RMB 25.6 billion on newspapers, 2.49 billion and 3.89 billion respectively on magazines and broadcast; 3.13 billion from Internet advertising and the rest parts were outdoor and other advertising (building video advertising) revenues. As the overall China economy is going strong constantly, China advertising market has owned a prodigious market size.
Learn more about online photo Album market in China please read iResearch China Wireless Advertising Market Research Report 2006.
Breakdown of China Advertising Market by Media Type 1987-2005
(unit: RMB 100 million)
