Luxury carmaker Aston Martin launched its flagship store in Beijing Sunday evening in a push to increase its presence in the premier Asian market, reported China Daily.
The store, located at 66 Jinbao Street, Chaoyang District, is more than twice as big as Beijing's other two Aston Martin stores and is the largest in Asia Pacific. The 500 sq m showroom will display seven of the luxury vehicles each costing roughly 1.3 million yuan.
The decision to open the new store was heavily influenced by the upcoming Spring Festival celebrations, said Matthew Bennett, regional director for Aston Martin Asia-Pacific.
Soon Beijing will be one of the largest markets and they wanted to be well represented here, he said.
In addition to the launch of the store, the company unveiled its latest model, Rapide, to the Asian market. A few deposits on the new vehicle were made at the event Sunday, Bennett said.
More than 80 Aston Martin vehicles were sold in China last year, he said, 50 percent of which were sold in Beijing stores.
